Product Marketing Manager

Kayali

Lead the product marketing strategy for KAYALI, a cruelty-free fragrance brand inspired by Middle Eastern heritage, focusing on layered scent experiences.

Last checked on June 21, 2026. We may earn a commission when you click through.

This position offers a unique chance to shape marketing for a culturally rich brand. However, the role's demands may not suit everyone, particularly those seeking a less intense work environment.

✓ Engaging work in a vibrant, culturally inspired brand. ✓ Opportunity to shape marketing strategies. ✓ Focus on cruelty-free and ethical products.

Product Marketing Manager

Kayali

Updated 14 days ago

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Dubai Marina

This position offers a unique chance to shape marketing for a culturally rich brand. However, the role's demands may not suit everyone, particularly those seeking a less intense work environment.

About this role

Lead the product marketing strategy for KAYALI, a cruelty-free fragrance brand inspired by Middle Eastern heritage, focusing on layered scent experiences.

About the Company

KAYALI is a Dubai-based fragrance brand founded in 2018, known for its cruelty-free fragrances that celebrate Middle Eastern culture.

Key Highlights

✓ Lead end-to-end marketing strategy.
✓ Focus on self-love and layered scent experiences.
✓ Work within a culturally rich brand environment.
✓ Opportunity for creative input in product development.
✓ Collaborate with a passionate team.

💡 Honest Take: This role is ideal for those passionate about fragrance and culture, but may require a strong commitment to brand values.

Pros

✓ Engaging work in a vibrant, culturally inspired brand.
✓ Opportunity to shape marketing strategies.
✓ Focus on cruelty-free and ethical products.
✓ Collaborative team environment.

Cons

✗ High expectations and workload.
✗ Requires deep understanding of Middle Eastern culture.
✗ Limited flexibility in work hours.
✗ Potential for fast-paced demands.

Best For: Ideal for individuals looking to blend creativity with strategic marketing in a niche industry.

Watch Out: Be prepared for a dynamic work environment with high expectations, which may be challenging for those seeking a more balanced role.

Apply for this position →

You'll be redirected to ae.talent.com

What Customers Say

Employees appreciate the brand's values and the creative freedom, though some mention the demanding pace of work.

Expert Review

In the competitive fragrance market, KAYALI with its commitment to cruelty-free products and cultural heritage. The Product Marketing Manager will play a pivotal role in steering the brand's narrative, making it crucial for candidates to have a genuine passion for both marketing and the fragrance industry.

The position demands strong leadership skills and creativity, as it involves crafting marketing strategies that resonate with a culturally diverse audience. Candidates should be well-versed in brand messaging and consumer engagement, particularly within the context of Middle Eastern influences. KAYALI’s focus on layered scent experiences offers a unique angle in product marketing that from competitors.

As the brand is relatively young, the role may come with challenges typical of startups, such as a fast-paced environment and evolving expectations. Those who thrive under pressure and enjoy a hands-on approach to marketing will likely find this role rewarding. More details about the position can be found on KAYALI’s official page.